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About the Journal

African Journal of Management and Business Research (AJMBR) is a peer-reviewed open-access journal that mainly publishes academic papers and research findings related to business and management studies, including strategy, international business, organizational behaviour, human resources, marketing, information management, production management, technology management, finance, accounting, and other allied fields. 

Vol. 14 No. 1 (2024)

Published: 2024-03-02



Assessment of CRM and E-Marketing Strategies on Agri-SMEs Performance in Bauchi State, Nigeria

Mohammed Lawal Inuwa, Hussaini Yaro Ali (Author)
  • Abstract: 86  
  • PDF: 46  
  • Pages: 10-24

Relational Psychological Contract and Employees Performance

Ismaila Yusuf (PhD), Ibrahim Buari (Author)
  • Abstract: 37  
  • PDF: 40  
  • Pages: 1-9

Effect of Financial Depth on Output and Economic Growth

Evidence from Sub-Saharan Africa

Olayinka Oluwagbenga, ADEYEMI (Author)
  • Abstract: 84  
  • PDF: 35  
  • Pages: 47-78

Organizational Incentives and Workforce Retention in Innoson Vehicles Manufacturing Co. Ltd (IVM), Nigeria

Nwobu Chinechelum, Ojukwu Henry Sonna, Enemuo-Uzozie Chuka, Ugbechie Kingsley Chibuike (Author)
  • Abstract: 27  
  • PDF: 31  
  • Pages: 101-113

The Challenges and Opportunities of Emerging Markets for Firm Internationalization

The Case of MTN Nigeria

Gilbert Ntoh Abe (Author)
  • Abstract: 122  
  • PDF: 59  
  • Pages: 124-147

The Influence of Organizational Agility on Customer Retention in Medium Scale Businesses in Nigeria

Mgbemena, Ijeamaka Charity, Okafor, Kenebechukwu Jane, Nwankwo, Nkechi Catherine, Taiwo, Olabisi Abdulahi (Author)
  • Abstract: 77  
  • PDF: 77  
  • Pages: 114-123

Human Resource Management Role in Business Transformation

The Case of General Motors

Nadege Zeshung (Author)
  • Abstract: 41  
  • PDF: 38  
  • Pages: 148-155

Marketing Innovation and the Performance of Small and Medium Enterprises in Oyo Township, Nigeria

The Mediating Role of Research and Development (R&D)

Ajayi Olalekan Ezekiel, Adeyeye Charles Tolulope, PhD., Adebayo Philips Olugbenga, PhD., Jenyo Bola Olufunke, PhD., Muhammed-Jamiu Fatimat Yewande, Akinade Mojisola Esther, PhD, Abubakar Umar, Ibrahim Shola Adegbemile (Author)
  • Abstract: 50  
  • PDF: 20  
  • Pages: 156-175

Capital Structure, Corporate Governance and Profitability of Listed Industrial Goods Firms in Nigeria

A Moderating Effect of Firm Size

Ibrahim Bello, Mahmoud Ibrahim, PhD., Shamsudeen Ladan Shagari, PhD. (Author)
  • Abstract: 41  
  • PDF: 16  
  • Pages: 176-189

Assessment of Organisational Knowledge Management and Innovativeness in Medium-Scale Manufacturing Firms

A Case for Sustainability

Mgbemena, Ijeamaka Charity, Onah, Benedict Chikwendu, Taiwo, Olabisi Abdulahi (Author)
  • Abstract: 39  
  • PDF: 12  
  • Pages: 190-203

Perceived Staff Motivation on the Adoption of Total Quality Management Practices in Nigeria

Wasiu Olumuyiwa AJIROWO (Author)
  • Abstract: 36  
  • PDF: 25  
  • Pages: 204-219

Assessment of Users’ Satisfaction Levels in Selected Hotels in Lagos State, Nigeria

Iyanuoluwa Gbenga PEDRO, Oluwatoyin O. AJAYI (PhD), Victor Damilare ADENIYI, Diekololami Olayemi AWOYINFA (Author)
  • Abstract: 47  
  • PDF: 11  
  • Pages: 220-232
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Business & Economics

Effects of CBN Regulatory Restriction on Cryptocurrency Continued Adoption in Nigeria: Theoretical Perspectives

This study investigates the effects and implications of the Central Bank of Nigeria's regulatory restrictions on cryptocurrency adoption in Nigeria. The researcher discovered, among other things, that the sudden restriction of cryptocurrency trading and transactions has deeply shaken the crypto market in Nigeria, caused emotional shock and trauma to crypto traders, and prevented traders from buying cryptocurrencies with their credit or debit cards issued by Nigerian banks.



Internationalization & Emerging Markets

The Challenges and Opportunities of Emerging Markets for Firm Internationalization: The Case of MTN Nigeria

This study examines the main opportunities capitalized on by MTN Nigeria, such as the large and growing population, liberalizing telecommunications sector, the potential for innovation in digital and financial services, growing middle class, untapped market segments, and strategic partnerships with local firms. It also assesses the limitations of existing theories and the need for adaptation to the unique institutional, cultural, and competitive contexts of emerging markets.