Green Manufacturing Effect on Green Marketing and Environmental Sustainability of South-South and South-East States of Nigeria
Main Article Content
Abstract
This study was on green manufacturing effect on green marketing and environmental sustainability of states in the South-South and South East geo-political zones of Nigeria. The main objective of the study was to examine the effect of green manufacturing on green marketing and environmental sustainability of states in the South-South and South East geo-political zones of Nigeria. A cross-sectional survey research design was used for the study. The population of the study was 5001 registered companies in these states. The sample size was 370. Simple random technique was used to avoid bias in the selection of the companies, while judgemental sampling technique was used based on experience to avoid non-functional companies. Primary data were obtained from the respondents. Multiple regression statistical tool was used to test the stated research hypotheses. The findings of the study were that green design or design for the environment, with a t-value of 12.900 and life cycle analysis with t-value of 2.88 have significant effect on green marketing and environmental sustainability of the states South-South and South East geopolitical zones of Nigeria. The study recommended that companies should adhere to declared environmental protection plan or policy as to ensure environmental sustainability and relevant government regulatory should sanction defaulting companies that do not keep to their environmental sustainability promises, companies can invest in modern sources of energy supply such as wind power and other renewable energy means as to reduce conventional energy consumption that results in toxic emission of hazardous substances to the environment. Also, companies should cultivate or imbibe the culture of recycling and reusing materials as inputs for manufacturing as to effectively manage the life cycles of products to reduce waste.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Kajang, Joshua Lane, University of Calabar, Cross River State, Nigeria.
Department of Marketing,
Faculty of Administration and Management Sciences.
Dr. Ezekiel Maurice Sunday, University of Calabar, Cross River State, Nigeria.
Department of Marketing,
Faculty of Administration and Management Sciences.
Njar, Amba Esija, Federal Polytechnic, Ugep, Cross River State.
Department of Tourism.
Al-hamed, A. M., Junoh, M.Z.B. & Alabboodi, A. S. (2021). Environmental concern, health consciousness and purchase intention of green products: An application of extended theory of planned behaviour. Journal of Social Sciences Research, 5(4), 1203-1215.
Anijah-Obi, F. (2006) Environmental overview in Alozie, P. I. edited Technology, science and environment, El-Sapphire Limited.
Anucha, V.C., Grant, S. & Okechukwu, A. A. (2018). Green packaging and environmental Sustainability, (A case study of selected green companies in Port Harcourt). International Journal of Research and Development Studies, 9(1), 16-26.
Akuoko, K, O, & B our, K.B.(2013) Effect of mining pollution on the people of Wassa West district of Ghana. Zenith International Journal of Multidisciplinary Research 3 (2)330-344
Barber, N. (2010). Green wine packaging: Targeting environmental consumers. International Journal of Wine Business Research, 22(4), 423-444
Billatos, S. & Basally, N. A. (2005). Green engineering and environmentally conscious manufacturing in Dwight, et al (2005) edited New Page: New portal to approaching our global environment, Old Dominion University Press.
Bisong, F.E.& Okon, A. (2018). Green jobs /green economy framework, Cuso International & Cross River State Planning Commission
Camilleri, M.A (2020). Strategic corporate social responsibility. Tourism and Hospitality and Sustainable Development. 28(3), 504-506. https://doi.org/10.1002/sd.2059.
Chioatto, E. & Sospiro, P. (2023). Transition from waste management to circular economy. The European Union Roadmap. Environment Development and Sustainability, 25(1), 249-276 https://doi.org/10.1007/s10668.021-02050-3
D’ Angelo, V., Cappa, F., & Peruffo, E. (2023). Green manufacturing for sustainable development: The positive effects of green activities, green investments, and non green products on economic performance. Business Strategy and the Environment 32 (4)1900-1913. https:// doi.org/10.1002/bse.3226
Dantas, R., Sabir, I., Martins, J.M., Majid, M.B., Rafiq, M., Martins, J.N. & Rana, K. (2023). Role of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistan. Cogent Business and Management, 10:3, 228563, Doi: 1080/2331975. 2023. 2285263.
Darekar, S., Misal, S., Bagal, S. Banerjee, S. & Thakre, P. (2023). Exploring green marketing practices: Insights from marketing managers on environmental sustainability. Shodhkosh Journal of Visual and Performing Arts, 4(2), 1402-1406. doi: 1029121/shodhoshisv4.122023.2455.
Dillon, W.R., Madden, T. J., & Firtle, N. H. (1993) Essentials of research, McGraw-Hill
Eneizan, B. Alshare, F. Selaymeh, M., Enaizan, O. & Abdul-Latif, M. (2020). Marketing and sustainability: Review Paper. In International Journal of Academic Management Science Research (IJAMSR), 4(4), 26-30.
Escursell, S. Llorach-Massana, P. & Roncero, M.B. (2021). Sustainability in e-commerce packaging: A review. Journal of Cleaner Production 280, 124314. https://doi.org/10.1016/jjclepro.2020 124314.
Etuk, J. E. (2010) Business Research Methods: Concepts, process and applications, University of Calabar, Press.
Fahad S., Alnori, F., Su, F. & Deng, J. (2022). Adoption of green innovation practices in SMES sectors: Evidence from emerging economies. Economic Research - Ekonomska Istrazivanja 35(1) 5486-5501 https://doi.org./10.1080/1331677X.22022.2029713
Goyal, A., Agrawal, R., Chokhani, R. K., & Saha, C. (2918) Waste reduction through kaizen appeoach: A case study of a company in India. Waste Management Research, 37(1) 102-107. https://doi.org/10.1177/0734242X1879620
Gyyamfi, BB. A., Bein, M. A., Udemba, E. N., & Beku, F.V. (2022). Renewable energy, economic globalization and foreign direct investment linkage for sustainable development in the E7 economies. Revisiting the pollution haven hypothesis. International Social Science Journal. 72 (243) 90- 110. https:// doi.org/10.1111/issj.12301
Haleem, A., Javaid, M., Singh, R. P., Suman, R. & Qadri, M.A. (2023). A pervasive study on green manufacturing towards attaining sustainability. Green Technologies and Sustainability, 1,100018. https:// doi.org./10.1016/j.grets.2023.100018
Intergovernmental Panel for Climate Change (IPCC) (2021). Summary for policy makers in climate change 2021, the physical science basis. Contribution of working group to the sixth Assessment Report of IPCC (Masson-Delmotte V.P. Zhai, A. Pirani, S.L. Connors, C. Pean, S. Berger, N. Caud, Y.
Ismanto, A., Hadibarata, T. Widada, S., Indrayanti, E., Ismunarti, D. H., Sofinatunnajah, N., Kusumastuti, W., Dwiningsh, Y. & Alkahtgni, J. (2023). Ground water contamination statusin Malaysia: Level of heavy metal, source, health impact and remediation technologies,. Bio Process and Bio systems Engineering 46(3)467-482 hppts:// doi.org/10.1007/s00449-022-02826-5
Jan, A.A., Lai, F. W., Draz, M. U., Tahir, M., Ali,S. E. A., Zahid, M. & Shad, M. K. (2021) Integrating sustainability practices into Islamic corporate governance for sustainable firms performance. From the lens of agency and stakeholder theories. Quality and Quantity 56(3) 1-24, https:// doi.org/10.1007/s11135-021-01261-0
Jiao, Ali, S. S. Alsharbaty, M.H.M., Elsamahu, T., Abdelkarim, E., Schagerl, M., Al-tohamy, & Sun, J. (2024). A critical review of plastic waste life cycle assessment and management: Challenges, research gaps and future perspective. Eco-toxicology and Environmental Safety, 217(22), 127-140. Doi.org/10.1016/j.ecoenv 2024-115942
Jum’a, L., Zimon, D. & Ikram, M. (2021). A relationship between supply chain practices, environmental sustainability and financial performance. Evidence from manufacturing companies in Jordan Sustainability 13(4) 2152 https://doi.org/10.3390/su/3042152
Kariuki, M.K. & Jemaiyo, B. (2025). Relationship between green product packaging and organisational performance in Kenya: Empirical review. British Journal of Marketing Studies, 13(1), 73-87.
Kotler, P. & Armstrong, G. (2013). Principles of marketing. Pearson Englewood Cliffs.
Lazer, W. (1969). Marketing is changing social relationship. Journal of Marketing, 33(1), 3-9
Leal-Hiho, W. (2010). About the role of universities and their contribution to sustainable development. Higher Education Policy, 24, 427-438.
Liu, B. & Pang, R. (2017). Analysis of green environmental protection concept in packaging design. Advances in social Science, Education and Humanitarian Research, 80, 194-197.
Lu, L., Bock, D. & Joseph, M. (2013). Green marketing: What the millennial buy. Journal of Business Strategy, 34(1), 3-10.
Manish, S. & Soren, D. (2013). Green manufacturing and its impact on environmental sustainability. Energy and Environmental Sustainability, 18(9)124-127.
Murtas, G., Pedeliento, G. & Andreini, D. (2022). To pack sustainably or not to pack sustainably? A review of the relationship between consumer behaviour and susteainable packaging. In International Series in Advanced Management Studies. Springer US. https://link.springer.con/chapter/10.1007/979-3-031-12027-5-9
Mutiskiwa, M. & Marumbwa, J. (2013). The impact of aesthetics packaging design elements on consumer purchase decision. A case study of locally produced diary products in Southern Zimbabwe. IOSR Journal of Business and Management, 8(5), 64-71. https://doi.org/10.9790/487x-0856471,
Nagarajan, K. (2011). Project Management, New Age International Publishers
Osinowo, O. A. (2021). Livestock production and global warming: Adaptation of Climate Smart solution, 4th Public Lecture held on September 14th, 2021, Senate Chambers, University of Calabar.
Otegbulu, A. C. (2011). Economics of green design and environmental sustainability. Journal of Sustainable Development, 4(2), 240-248.
Oyebode, O. J. (2021). Engineering strategies for environmental sustainability, green society, and way forward out of Covid-19. Journal of Energy, Environment, Carbon Credits 4(2) 40-52
Pillow, D. N.(2018) Environmental justice and the anthropocene meme. Journal of Environmental Studies and Sciences 82, 135-142
Petit, O., Velasca, c. & Spence, C. (2018). Multisensory consumer packaging interaction: The role of new technologies. Sringer e-books (pp. 349-374) https://doi.org/10.1007/978-3-319-94977-2-18
Spence, C. (2021). The multisensory design of pharmaceuticals and their packaging. Food Quality and Preference, 91- 104. https://doi.org/10.10/6ij.foodqual.2021.104200.
Stern, P. C., Dietz, T., Abel, T.D., Guagnana, G.A. & Kalof, L. (1999). A value-belief-norm theory of support for social movement. The case of environmentalism. Human Ecology Review, 6(2), 81-87. https.//w.w.w.humanecologyreview.org/pastissues/her62sternetal.pdf.
Tripalhi, N. K. (2014). Improving sustainability through green marketing. International Research Journal of Management Sciences and Technology, 5(12), 38-45.
Tutu, B. O. & Anfu, P. O. (2019) Evaluation of food safety and quality management system of cottage food manufacturing industry in Ghana. Food Control 101, 24-28. https:// doi.org/10.1016/j.foodcont.2019.02.028
Wersing, J., Caputa, V. Corroresi, L. & Broring, S. (2020). The effect of green nudges on consumer valuation of bio-based plastic packaging. Ecological Economics, 178:106783. https//doi.org/10:1016ij.ecoleccon 20201067783
Zeng, T., Deschenes, I. & Durif, F. (2020). Eco-design packaging: An epistemological analysis and transformative research agenda. Journal of Clearer Production, 276(December) https://doi.org/10.1016/j.jclepro2020123361.
Article Sidebar
