Digital Commerce and MSMEs Output in Sub-Saharan Africa
The Nigeria Experience
Main Article Content
Abstract
In this paper, we assessed the impact of digital commerce on micro, small and medium enterprises (MSMEs) in sub-Saharan Africa using evidence from Nigeria. In a descriptive research design, we adopted both descriptive and inferential statistics to answer the three research questions and test the corresponding hypotheses. Primary data gleaned from a sample of 400 respondents selected across the six geopolitical zones of Nigeria using multiple sampling techniques was used for the study. Results from logit model regression show that digital commerce has made significant impacts on performance, growth and expansion, as well as cost-effectiveness and profitability of MSMEs in Nigeria. While the study noted that, though litany of challenges still confronts digital commerce in sub-Saharan Africa, we still concluded that any increase in awareness and adoption of digital commercial activities by one unit has an odd ratio of about 10.1, hence, MSMEs output will be 10 times likely improve by the unit increase. To this, we recommended that both government and other relevant stakeholders must partner to ensure that enabling digital environments are created for sustainable digital commerce. This partnership must function well in removing all bottlenecks especially as it concerns infrastructural development, regulations and improved financial inclusion.
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Copyright (c) 2025 Nduka Elda Vitalis Okolo-Obasi, Emmanuel Ejiofo Nwanmuoh, Chuka Uzoma Ifediora, Remigus Amarachi Dike, Innocent Uzochukwu Ozumba, Ikenna Amuka, Chinyere Lawrenta Onwuama (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Nduka Elda Vitalis Okolo-Obasi, University of Nigeria, Nsukka, Nigeria.
Institute for Development Studies, Enugu Campus,
University of Nigeria, Nsukka, Nigeria.
Emmanuel Ejiofo Nwanmuoh, University of Nigeria, Nsukka, Nigeria.
Department of Management,
Faculty of Business Administration, Enugu Campus,
University of Nigeria, Nsukka, Nigeria.
Chuka Uzoma Ifediora, University of Nigeria, Nsukka, Nigeria.
Department of Management,
Faculty of Business Administration, Enugu Campus,
University of Nigeria, Nsukka, Nigeria.
Remigus Amarachi Dike, University of Nigeria, Nsukka, Nigeria.
Institute of Maritime Studies,
University of Nigeria, Nsukka, Nigeria.
Innocent Uzochukwu Ozumba, University of Nigeria, Nsukka, Nigeria.
Institute of Maritime Studies,
University of Nigeria, Nsukka, Nigeria.
Ikenna Amuka, University of Nigeria, Nsukka, Nigeria.
Institute of Maritime Studies,
University of Nigeria, Nsukka, Nigeria.
Chinyere Lawrenta Onwuama, University of Nigeria, Nsukka, Nigeria.
Institute of Maritime Studies,
University of Nigeria, Nsukka, Nigeria.
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