Public Relations Practitioners Leadership Skills as Determinants of Effective Communication in Organizations Setting the Agenda with Evidence from South-East, Nigeria

Main Article Content

Emmanuel Ejiofo Nwanmuoh
Nduka Vitalis Elda Okolo-Obasi
Emmanuel Chijioke Dibua
Francisca Tochukwu Udu
Ikenna Amuka
Patrick Okechukwu Emeter

Abstract

The study was conducted for the purpose of investigating Public Relations Practitioners' Leadership Skills as determinants of effective communication in organization evidence from south-east, Nigeria. Employing a descriptive survey design, we adopted both descriptive and inferential statistics to answer the two research questions and test the corresponding hypotheses.  We gleaned primary data from a sample of 100 respondents Public Relations Practitioners from the five states in the region using both quota and systematic random sampling techniques. After the distribution of questionnaire, 94% were successfully returned and were used for the final analysis. The findings revealed among others that, the ways public relations practitioners' skills can determine effective communication in an organization in Southeast, Nigeria include; assisting in producing highly motivated, conscientious and efficient organizational leaders, encouraging the spirit of enquiry and creativity in employees; helping employees fit into the social life of community and society at large to achieve organizational goals, helping to enhance employees commitment to organizational goals providing employees with the intellectual and professional knowledge in carrying out their assignments; and helping to make employees adaptable to changing situations. Based on the findings, recommendations were made.

Keywords: Public Relations, Practitioners, Leadership Skills, Effectiveness, Communication

Article Details

Nwanmuoh, E. E., Okolo-Obasi, N. V. E., Dibua, E. C., Udu, F. T., Amuka, I., & Emeter, P. O. (2024). Public Relations Practitioners Leadership Skills as Determinants of Effective Communication in Organizations: Setting the Agenda with Evidence from South-East, Nigeria. African Journal of Management and Business Research, 16(1), 206-232. https://doi.org/10.62154/ajmbr.2024.016.010433
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Copyright (c) 2024 Emmanuel Ejiofo Nwanmuoh, Nduka Vitalis Elda Okolo-Obasi, Emmanuel Chijioke Dibua, Francisca Tochukwu Udu, Ikenna Amuka, Patrick Okechukwu Emeter (Author)

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Emmanuel Ejiofo Nwanmuoh, University of Nigeria, Nsukka, Nigeria.

Department of Marketing,

Faculty of Business Administration,

University of Nigeria, Nsukka, Enugu Campus.

Nduka Vitalis Elda Okolo-Obasi, University of Nigeria, Nsukka, Nigeria.

Institute for Development Studies,

University of Nigeria, Nsukka, Enugu Campus.

Emmanuel Chijioke Dibua, Nnamdi Azikiwe University, Awka, Nigeria.

Department of Business Administration,
Nnamdi Azikiwe University, Awka, Nigeria.

Francisca Tochukwu Udu, University of Nigeria, Nsukka, Nigeria.

Department of Music Faculty of Arts,
University of Nigeria, Nsukka, Nigeria.

Ikenna Amuka, University of Nigeria, Nsukka, Nigeria.

Institute of Maritime Studies
University of Nigeria, Nsukka, Nigeria.

Patrick Okechukwu Emeter, University of Nigeria, Nsukka, Nigeria.

Department of Marketing,

Faculty of Business Administration,

Enugu Campus, University of Nigeria, Nsukka, Nigeria. 

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