The Effect of Knowledge Management Strategies (Personalisation and Codification) on Organisational Performance
A Review Essay
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Abstract
This review essay synthesizes existing literature to develop a contingency framework for aligning knowledge management (KM) strategies with organizational performance objectives. Employing a systematic thematic analysis of peer-reviewed studies from Scopus, Web of Science, and ProQuest, this research delineates the differential impacts of personalisation and codification strategies. The findings establish that personalisation strategies predominantly enhance innovation outcomes within knowledge-intensive sectors by facilitating tacit knowledge exchange. In contrast, codification strategies are shown to significantly improve operational efficiency in process-driven industries through the systematic documentation of explicit knowledge. Critical trade-offs are identified; personalisation is constrained by scalability limitations, while codification can induce structural rigidity in dynamic environments. The analysis concludes that hybrid KM models, underpinned by a collaborative organizational culture and augmented by AI-enabled technologies, represent the most robust approach for mitigating these trade-offs. The primary contribution of this study is a practical, context-sensitive framework that equips managers to diagnostically assess their organisational context and strategically select KM approaches to optimize financial, operational, and innovation performance.
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Copyright (c) 2025 Adesina, Idris Adetayo, Prof. Akpa Victoria Ozioma (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Adesina, Idris Adetayo, Babcock University, Illishan-Remo, Nigeria.
Idris Adetayo Adesina (I.A.A) is a forward-thinking leader, academic, and consultant dedicated to advancing human capital and organisational excellence. He thrives at the intersection of behavioural science, strategic management, and practical implementation. Idris is currently a Second Year Doctoral Candidate in Strategic Human Resource Management at Babcock University, maintaining a good academic standing, placing him in the top 2%. He previously earned an MSc in Organisational Behaviour & Management from the University of Lagos and a BSc in Business Administration & Management from Redeemers University. He also holds an Advanced Professional Certificate in Strategic Leadership from the Metropolitan School of Business and Management (UK).
He has over 10 international and local academic publications as a Lead author and has contributed to the academic community by serving as a peer reviewer for the Asian Research Journal of Arts & Social Sciences, evaluating a paper titled "Appraising Motivational Factors on Employee Performance: Empirical Evidence of Private Sector in Malaysia". Beyond academic papers, Idris Adesina is a leading voice in the Nigeria financial technology space and has authored various articles on top tech platforms with topics such as “The age of remote internship: examining the pros and cons of tech’s new corporate trend,” the “brewing war between tech executives and talents in Africa” regarding remote work, and whether “workplace improprieties in the Nigerian tech industry” can be solved.
He was among 40 selected participants out of 249 applicants from across Africa for the University of Lagos Doctoral Academy 2025. He delivered a presentation titled “Leading with Diversity: Embracing All Voices for Collective Success” at the Leaders of Leaders Africa Fellowship in 2021 and attended Birkbeck University of London’s Organizational Psychology Summer Seminar as a Research Delegate in 2020. He has also participated in panel discussions on HRCI People Strategies and Crises Management.
Beyond these core roles, Idris Adesina has significant professional experience, he serves as an Organisational Development Consultant through I.A.A Consulting since June 2022, he has demonstrated significant expertise for clients like WallFramesNG and iCollaborate Solutions Limited, A significant milestone was developing financial models for WallFramesNG that secured 30million Naira investment from the Lions’ Den business reality show in 2023.
Prof. Akpa Victoria Ozioma, Babcock University, Illishan-Remo, Nigeria.
Professor of Human Resource Management.
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