Analyzing the Utilization of Data Analytics in Supply Chain Decision-Making among Small and Medium Enterprises in Lusaka, Zambia
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Abstract
Data analytics has become a crucial tool for businesses, allowing them to uncover valuable insights from large datasets and enhance their operational efficiency. For Small and Medium Enterprises (SMEs), which are the foundation of many economies, effective supply chain management is essential for staying competitive and sustainable. This study investigated the utilization of data analytics in supply chain decision-making among SMEs in manufacturing, agribusiness, and retail and wholesale trade in Lusaka, Zambia. Employing a quantitative research approach, this study collected and analyzed data from a representative sample of 220 SMEs in Lusaka. The findings revealed that several intertwined factors contribute significantly to the lack of big data analytics use in supply chain decision-making among SMEs in Lusaka with many SMEs acknowledging gaps in expertise and uneven distribution of skills. Additionally, the findings suggested a significant gap in data analytics knowledge and application within the company's supply chain management. Based on these findings the study recommends that SMEs invest in data infrastructure and prioritize data analytics training to enhance the utilization of data analytics in the supply chain. In the same vein, the study recommends that policymakers develop policies such as tax incentives, grants, and subsidies that encourage the adoption of data analytics among SMEs in Lusaka.
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Copyright (c) 2025 Leah Butala, Bupe Getrude Mwanza (Author)

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