Strategic Planning, Business Media and Strategic Implementation in GIG Mobility and Transport Company of Anambra, Nigeria Comparative Assessment

Abstract

Strategic planning, business media and strategic implementation are elements of strategic management, which are either absent or obtained insignificantly in some organisations. This study seeks to compare the extent to which strategic planning, business media and strategic implementation obtain in GIG Mobility and Transport Company of Anambra (TRACAS), a private and a public road transport organisation respectively. The study adopts Contingency Theory (CT) of Strategic Management, which holds that all approaches rather than one can be adequate for the realisation of planned organisational goals. Leaning on the CT, the study argues that strategic planning, business media and strategic implementation are integrative tools of strategic management, which are drivers of performance, results, profitability, productivity and goals realisation. Data are drawn from observation, library and the internet. Descriptive survey, qualitative approach, systematic review and content analysis are employed. The analysis reveals that strategic planning, business media and strategic implementation obtain more in GIG than TRACAS. It concludes that most of the organisational lapses in the public sector are manifestations of the absence or insignificant presence of ideal strategic management practices and essentials, such as strategic planning, business media and strategic implementation. Among others, the study charges public sector organisations to learn from their private counterparts that are achieving great feats for applying these practices and essentials.