Effect of ICT Utilization on the Efficiency of Rice Marketing in Ogbomoso North, Oyo State, Nigeria
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Abstract
This study examines the impact of ICT utilization on the efficiency of rice marketing in the Ogbomoso North Local Government Area, Oyo State, Nigeria. It highlights the role of ICT tools, such as digital payment systems, mobile phones, and radio, in facilitating real-time information exchange and improving marketing efficiency. Data were collected from 80 rice marketers through structured questionnaires using a combination of descriptive statistics, budgetary analysis, multiple regression, and Tobit regression models. Findings reveal that most rice marketers adopt ICT tools, with digital payment systems being the most commonly used. ICT adoption enhances market access, price transparency, and transaction efficiency, ultimately improving marketing performance. However, challenges like poor internet access, inadequate ICT infrastructure, and low digital literacy hinder full adoption. Despite these limitations, the study underscores ICT's potential to transform rice marketing. It recommends targeted interventions, including digital literacy training and infrastructure development, to maximize the benefits of ICT in the sector.
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Copyright (c) 2025 Taiwo Akinkunmi Mojeed, Babarinde Taofeek Olajide, Oladejo Babatunde John, Opeoluwa Olumakinwa Adebayo, Martin Edem Kwashe Setsoafia, Glory David Adebayo (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Taiwo Akinkunmi Mojeed, Ladoke Akintola University of Technology, P.M.B. 4000, Ogbomoso. Nigeria.
Department of Agricultural Economics,
Ladoke Akintola University of Technology, PMB 4000, Ogbomoso, Oyo State.
Babarinde Taofeek Olajide, Ladoke Akintola University of Technology, P.M.B. 4000, Ogbomoso. Nigeria.
Department of Agricultural Economics,
Ladoke Akintola University of Technology, PMB 4000, Ogbomoso, Oyo State.
Oladejo Babatunde John, Ogun State Institute of Technology, Igbesa, Ogun State, Nigeria.
Marketing Department,
Ogun State Institute of Technology, Igbesa, Ogun State, Nigeria.
Opeoluwa Olumakinwa Adebayo, Ogun State Institute of Technology, Igbesa, Ogun State, Nigeria.
Marketing Department,
Ogun State Institute of Technology, Igbesa, Ogun State, Nigeria.
Martin Edem Kwashe Setsoafia, University of Ghana, Ghana.
Department of Agriculture (Agribusiness),
University of Ghana, Ghana.
Glory David Adebayo, Florida International University, USA.
Department of Economics,
Florida International University, USA.
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