1.
Odeh JA, Usman M. Impact of Big Data Analytics on the Performance of Multinational Companies in Nigeria: A Case Study of Guinness Nigeria Plc. AJMBR [Internet]. 2026 Apr. 16 [cited 2026 Oct. 26];22(1):165-89. Available from: https://afropolitanjournals.com/index.php/ajmbr/article/view/1425