Bassey Eshiet, Glory, Richard Nwachukwu, and Victory Bassey Eshiet. “Technology-Mediated Market Entry Strategies: How SMEs in Sub-Saharan Africa Leverage Digital Innovation for Competitive Advantage”. African Journal of Management and Business Research 23, no. 1 (July 1, 2026): 98–122. Accessed October 26, 2026. https://afropolitanjournals.com/index.php/ajmbr/article/view/1477.