Ajayi, Olalekan Ezekiel, Charles Tolulope Adeyeye, Philips Olugbenga Adebayo, Bola Olufunke Jenyo, Fatimat Yewande Muhammed-Jamiu, Mojisola Esther Akinade, Umar Abubakar, and Shola Adegbemile Ibrahim. 2024. “Marketing Innovation and the Performance of Small and Medium Enterprises in Oyo Township, Nigeria: The Mediating Role of Research and Development (R&D)”. African Journal of Management and Business Research 14 (1): 156-75. https://doi.org/10.62154/zv92ss07.