VOGHAGI, Udisienambu Micah; HABILA, Hussaina Obadiah. Marketing Innovation Strategies and Operational Performance of MSMEs in an Emerging Economy: Evidence from Taraba State, Nigeria. African Journal of Management and Business Research, Nigeria, v. 23, n. 1, p. 468–498, 2026. DOI: 10.62154/ajmbr.2026.023.01032. Disponível em: https://afropolitanjournals.com/index.php/ajmbr/article/view/1634.. Acesso em: 26 oct. 2026.