BASSEY ESHIET, Glory; NWACHUKWU, Richard; BASSEY ESHIET, Victory. Technology-Mediated Market Entry Strategies: How SMEs in Sub-Saharan Africa Leverage Digital Innovation for Competitive Advantage. African Journal of Management and Business Research, Nigeria, v. 23, n. 1, p. 98–122, 2026. DOI: 10.62154/ajmbr.2026.023.01016. Disponível em: https://afropolitanjournals.com/index.php/ajmbr/article/view/1477.. Acesso em: 26 oct. 2026.