ODEH, Job Adah; USMAN, Madugu. Impact of Big Data Analytics on the Performance of Multinational Companies in Nigeria: A Case Study of Guinness Nigeria Plc. African Journal of Management and Business Research, Nigeria, v. 22, n. 1, p. 165–189, 2026. DOI: 10.62154/ajmbr.2026.022.01018. Disponível em: https://afropolitanjournals.com/index.php/ajmbr/article/view/1425.. Acesso em: 26 oct. 2026.