EZEKIEL, Maurice Sunday; ANYADIGHIBE, Joseph Amaechi; BASSEY, Frederick Efiong; IDAM, Onyedikachi Raphael. Pricing Strategies and Subscribers’ Patronage: A Case Study of Multi-Choice/Dstv in Calabar, Nigeria. African Journal of Management and Business Research, Nigeria, v. 18, n. 1, p. 181–198, 2025. DOI: 10.62154/ajmbr.2025.018.010627. Disponível em: https://afropolitanjournals.com/index.php/ajmbr/article/view/627.. Acesso em: 31 oct. 2025.