SHIPOLA, Jennipher; MWANZA, Bupe Getrude. The Effects of Loyalty Programs on Customer Retention: A Case Study of The Foschini Group Stores at Manda Hill, Zambia. African Journal of Management and Business Research, Nigeria, v. 17, n. 1, p. 423–451, 2025. DOI: 10.62154/ajmbr.2024.017.010527. Disponível em: https://afropolitanjournals.com/index.php/ajmbr/article/view/527.. Acesso em: 4 nov. 2025.