[1]
Bassey Eshiet, G. et al. 2026. Technology-Mediated Market Entry Strategies: How SMEs in Sub-Saharan Africa Leverage Digital Innovation for Competitive Advantage. African Journal of Management and Business Research. 23, 1 (Jul. 2026), 98–122. DOI:https://doi.org/10.62154/ajmbr.2026.023.01016.