Ezekiel, M.S. et al. 2025. Pricing Strategies and Subscribers’ Patronage: A Case Study of Multi-Choice/Dstv in Calabar, Nigeria. African Journal of Management and Business Research. 18, 1 (Mar. 2025), 181–198. DOI:https://doi.org/10.62154/ajmbr.2025.018.010627.