Entrepreneurship and Female Fashion Designers in Nigeria Thematic Study

Main Article Content

Professor Issa Abdulraheem
Amina Hassan Usman
Dr. Rahman Mustapha
Dr. Oladoke Sunday Oladeji
Abdulwaheed Olajide Omotosho

Abstract

This study delves into the entrepreneurial journey of female fashion designers in Nigeria, exploring the unique challenges and opportunities they encounter within the context of a dynamic and evolving fashion industry. It examines the impact of business orientation and skills on fashion designers in Nigeria. This study adopts qualitative research methods, including in-depth interviews and thematic analysis, identifying key themes that encapsulate the experiences of these women as they navigate the intricacies of entrepreneurship in the fashion sector. The discussion highlights the critical role of creativity, skills, and business factors in shaping their entrepreneurial endeavors. The findings contribute to a deeper understanding of female entrepreneurship in the Nigerian fashion industry, offering insights for policymakers, stakeholders, and aspiring entrepreneurs. This study not only amplifies the voices of female fashion designers in Nigeria but also sheds light on the broader implications for female entrepreneurs, gender equality, and economic empowerment in the African context. The study recommends that women fashion designers need to have a formal business plan on how to make profit. The women entrepreneurs need to expand their business for continuity of its activities.

Article Details

Entrepreneurship and Female Fashion Designers in Nigeria: Thematic Study. (2024). African Journal of Management and Business Research, 15(1), 105-115. https://doi.org/10.62154/40h5zs89
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Copyright (c) 2024 Professor Issa Abdulraheem, Amina Hassan Usman, Dr. Rahman Mustapha, Dr. Oladoke Sunday Oladeji, Abdulwaheed Olajide Omotosho (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Professor Issa Abdulraheem, University of Abuja, Nigeria.

Department of Business Administration
University of Abuja, Nigeria.

Amina Hassan Usman, Federal College of Education (Tech) Potiskum, Nigeria.

Department of Entrepreneurship Education,

Federal College of Education (Tech) Potiskum, Nigeria.

Dr. Rahman Mustapha, Kwara State University, Malete, Nigeria.

Department of Business and Entrepreneurship

Kwara State University, Malete, Nigeria.

Dr. Oladoke Sunday Oladeji, Caleb University, Imota Ikorodu, Lagos State - Nigeria.

Department of Business Administration,

Caleb University, Imota Ikorodu, Lagos State - Nigeria.

Abdulwaheed Olajide Omotosho, Kwara State University, Nigeria.

Department of Business and Entrepreneurship,

Kwara State University, Nigeria.

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