Ebitu, Ezekiel Tom, Edim Eka James, Patricia Akwaya Olom, Uguru, Anthony Inyang, and Inyang Bassey Inyang, “Exploring Scholarly Debates on the Disciplinary Nature of Marketing: A Literature Review”, AJHCER, vol. 22, no. 1, pp. 87–113, Mar. 2026, doi: 10.62154/ajhcer.2026.022.01015.