EBITU, EZEKIEL TOM; EDIM EKA JAMES; PATRICIA AKWAYA OLOM; UGURU, ANTHONY INYANG; INYANG BASSEY INYANG. Exploring Scholarly Debates on the Disciplinary Nature of Marketing: A Literature Review. African Journal of Humanities and Contemporary Education Research, Nigeria, v. 22, n. 1, p. 87–113, 2026. DOI: 10.62154/ajhcer.2026.022.01015. Disponível em: https://afropolitanjournals.com/index.php/ajhcer/article/view/1370.. Acesso em: 26 oct. 2026.