Ebitu, Ezekiel Tom; Edim Eka James; Patricia Akwaya Olom; Uguru, Anthony Inyang; Inyang Bassey Inyang. Exploring Scholarly Debates on the Disciplinary Nature of Marketing: A Literature Review. AJHCER 2026, 22 (1), 87-113. https://doi.org/10.62154/ajhcer.2026.022.01015.