Agricultural Marketing and Sustainable Household Food Security in Sub-Saharan Africa Evidence from Nigeria

Main Article Content

Emmanuel Ejiofo Nwanmuoh
Nduka Elda Vitalis Okolo-Obasi
Jane Nwakaego Anene
Innocent Vitus Uwakwe
Francisca Tochukwu Udu
Ikenna Amuka
Patrick Okechukwu Emeter

Abstract

This paper assessed if agricultural marketing activities – assembling and grading, transportation, storage and distribution channels have made any appreciable impact on food security in the area of food availability, accessibility, utilization and stability in Sub-Saharan Africa using evidence from Nigeria.   In the explanatory research design, we adopted both descriptive and inferential statistics to answer the four research questions. Primary data was generated from a sample of 800 respondents selected across the six geopolitical zones of Nigeria using multiple sampling techniques. Results from logistic regression analysis model show that agricultural marketing activities have made significant impacts on food security in Nigeria.  The study concluded that any increase in the activities of Agricultural marketing affects food security directly and the common household either benefit or suffer for it. Hence, the study recommended that partnership between the government and private sector should ensure that enabling environment are created for sustainable agricultural marketing by improving on rural access road proper management of oil prices, provision of storage facilities as well as checking distribution channels.

Keywords: Agricultural Marketing, Food Security, Distribution Channels, Logistic Models, Nigeria

Article Details

Emmanuel Ejiofo Nwanmuoh, Nduka Elda Vitalis Okolo-Obasi, Jane Nwakaego Anene, Innocent Vitus Uwakwe, Francisca Tochukwu Udu, Ikenna Amuka, & Patrick Okechukwu Emeter. (2024). Agricultural Marketing and Sustainable Household Food Security in Sub-Saharan Africa: Evidence from Nigeria. African Journal of Agricultural Science and Food Research, 17(1), 68-97. https://doi.org/10.62154/ajasfr.2024.017.010501
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Copyright (c) 2024 Emmanuel Ejiofo Nwanmuoh, Nduka Elda Vitalis Okolo-Obasi, Jane Nwakaego Anene, Innocent Vitus Uwakwe, Francisca Tochukwu Udu, Ikenna Amuka, Patrick Okechukwu Emeter (Author)

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Emmanuel Ejiofo Nwanmuoh, Department of Marketing, Faculty of Business Administration, Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Department of Marketing,

Faculty of Business Administration,

Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Nduka Elda Vitalis Okolo-Obasi, Institute for Development Studies, Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Institute for Development Studies,

Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Jane Nwakaego Anene, Department of Marketing, Faculty of Business Administration, Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Department of Marketing,

Faculty of Business Administration,

Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Innocent Vitus Uwakwe, Department of Marketing, Faculty of Business Administration, Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Department of Marketing,

Faculty of Business Administration,

Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Francisca Tochukwu Udu, Department of Music, Faculty of Arts, University of Nigeria, Nsukka, Nigeria.

Department of Music,

Faculty of Arts,

University of Nigeria, Nsukka, Nigeria.

Ikenna Amuka, Institute of Maritime Studies, University of Nigeria, Nsukka, Nigeria.

Institute of Maritime Studies,

University of Nigeria, Nsukka, Nigeria.

Patrick Okechukwu Emeter, Department of Marketing, Faculty of Business Administration, Enugu Campus, University of Nigeria, Nsukka, Nigeria.

Department of Marketing,

Faculty of Business Administration,

Enugu Campus, University of Nigeria, Nsukka, Nigeria.

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